Well the fact is, we actually use better parts, components, and materials than most of our competition, and you will spend in most cases, several times more for products like ours. We actually design and manufacture all of our products ourselves here in the USA. Our products are then sold directly from us to you with no middleman. Keep in mind, the actual product you purchase is not all you pay for when you purchase audio equipment from our competitors! Cut out the endorsement fees, wholesale/distributor mark-up, retail profit, advertising and marketing expenditure, and it’s possible for us to provide our customers with a super high-quality product for an extremely reasonable price.